Chinese Báijiǔ Brands | ArticlesBase.com
Biji?, which literally means “white liquor,” “white alcohol” or “white spirits”, is a clear drink distilled from sorghum. It is often mistakenly translated as “wine” or “white wine,” but actually has a significantly higher alcohol by volume (ABV) of 40-60%, compared to hard alcohols such as vodka with ABVs of 35-50%.
Biji? has a long history in China, and has been brewed since the Dong Han Dynasty, about 1,600 years ago. From ancient to modern times, a number of Chinese celebrities and cultural icons have been associated with biji?. For example, a great poet in Chinese history, Li Bai, is often depicted as a drunken poetic genius, with most of his masterpieces composed after he had much to drink. Ever since Libai's time, biji? has been increasingly accepted as a Chinese cultural symbol.
With its roots in Chinese history, biji? continues to be important in todays modern Chinese society.
Posted by admin Date: Tuesday, January 12, 2010
Categories: Branding
Tags: abv, abvs, alcohols, baijiu, charac, chinese celebrities, chinese history, chinese state, connotation, country path, dong han dynasty, li bai, modern chinese society, poetic genius, sichuan province, sorghum, thatched cottage, white liquor, white spirits, white wine